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In an area dominated by highly technical people, there is a desperate need for
someone who will turn specifications into real-world benefits to real-live customers, many
of whom are not highly technical people themselves. That’s why it pays to hire an
advertising copywriter instead of a technical writer - you’ll get someone who excels
at communicating complex ideas to real-live customers in a way that actually sells
something.
3Com
Apple Computer
Advitium
Basin Water
Canon Information Systems
Compact Devices
Digital Sound
Enartec
Encad
Financial Database Services
First World Communications
ForceFinder
Fujitsu ICL
Genome Diagnostics
GTE
General Dynamics Space Systems
Harris Digital
Hewlett-Packard
Hughes Electronics
Indyme Electronics
Inthiam Inc.
Intel
Invitrogen
InvivoGen
Keylime Software, Inc. (LimeLight)
Lascom Solutions
LightPointe Communications
Link It Software
MCSi
Millenia Diagnostics
Millipore
Mitel
Optics Laboratory, Inc.
Orsus Solutions
ProGrid
Proxima
Quanta Biosystems
SAIC
SAP
SmartDraw.com
Sony Electronics
Sunrise Telecom
Ultracom
Vicom Systems
WebAssured
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Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising
copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the
enterprise
Napoleon’s advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the
enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
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