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John Kuraoka, a San Diego-based freelance advertising copywriter with 35 years of
experience in just about every product category.
DUNS number: 123569316
CAGE code: 668N8
I graduated January 1985 from California State University at Fullerton with a BA in
communications (emphasis on advertising) and a very strong minor in English. I was also a
member of Alpha Delta Sigma, presumably a national honor society associated with the
American Advertising Federation. Have you ever heard of it? I thought not.
Since June 1989, I have been a freelance advertising copywriter, providing marketing
and creative services to advertising agencies, design studios, and businesses worldwide.
From February 1988 to June 1989, I was a copywriter at Knoth & Meads, an advertising
agency in San Diego, California. They later merged with Phillips-Ramsey, which
is currently known as MeadsDurket.
From September 1984 to January 1988, I was a copywriter at Doyle & Partners (nee
Doyle-VanFossen), an advertising agency in Laguna Hills, California. Mark Doyle was former
creative director of Chiat/Day.
From September 1983 to September 1984, I was the entire creative department at Targeted
Coverage, Inc., a direct mail house in Pomona, California.
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I am an Eagle Scout (awarded in 1980), and from high school through college spent my summers working at a Boy Scout camp in the Sequoia National Forest.
Click on the category below for a complete list of clients served. Some of the
better-known brands are 3Com, Calavo, Frazee, Giant Bicycles,
Lactaid, Hewlett-Packard, Intel, Hyatt Regency, La Jolla Playhouse, Manheim,
Rhino Linings, Southern California Edison,
Simple Green, Sony Electronics, Stagg Chili, Standard Pacific Homes, Starwood, and Winston Tires. My copywriting has won numerous national and
international awards; you can see samples of my
advertising work in my portfolio; you can see samples of my brochure copywriting in my brochure portfolio.
I have guest-lectured (on advertising copywriting) at
San Diego City College and presented half-day workshops on small-business marketing for
the SBA. I also created the worlds first free online mentorship program for aspiring
advertising copywriters.
Advertising portfolio
| Brochure portfolio |
Consumer goods | Eco-friendly products | Food services |
Healthcare | Hospitality & tourism | Internet | Manufacturing
| Packaged goods | Real estate & construction | Retail & restaurants | Service
| Technology
Why should you hire me as your advertising copywriter? | FAQ
Awards & honors | Ad Blog | Services | Back to the homepage
Advertising strategy and other lies
An advertising copywriters bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: whats it like being an advertising
copywriter?
Napoleons advice to entrepreneurs, Part I: starting the
enterprise
Napoleons advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleons advice to entrepreneurs, Part III: growing the
enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
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Phone: (619) 465-6100