John Kuraoka, freelance advertising copywriter
(619) 465-6100
real estate and construction experience

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Remember the last recession? That’s when strong branding, accurate targeting, and cost-effective marketing communication really paid off. In boom times, there’s more money to waste and more dumb willingness to waste it. My skills as a copywriter were forged and honed during the hard times. So, I still believe that it takes more than pretty pictures and pleasant words to sell a $750,000 product. Call me old-fashioned. Or, just call me: (619) 465-6100.

The Baldwin Company
Bear Meadows (vacation)
Brehm Communities
Consolidated Contracting
Davidson Communities
Deleo Clay Tiles
D.R. Horton
Fairfield Villas
Fieldstone Communities
First American Title Insurance
Joseph Development (commercial)
Kelly Construction
La Jolla Village Towers (retirement)
Manchester Development
MearsGroup Inc.
McMillin Communities
Nan McKay & Associates
One Embarcadero South
Pacific Building Group
Paradigm Construction Services, Inc.
Perma-Bilt Homes (Nevada)
PineappleHut (real estate brokerage)
Rancho del Rey (community)
Rossmoor Regency (retirement)
South Bay Partnership
Standard Pacific Homes
The Breakers (retirement)
The Real Estate Guys
The Toman Company
White Sands of La Jolla (retirement)
Whitetail (Idaho)
Zond Constructors
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More of my experience as a copywriter.

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Food services | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Retail & restaurants | Service | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting mentorship
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Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog | Services

Email me.

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