John Kuraoka, freelance advertising copywriter
(619) 465-6100
When you should consider hiring a freelance copywriter

Quick finder:
Home | Advertising portfolio | Brochure portfolio | Services | Experience | FAQ | Advice | About me | Ad Blog | Contact
Print this page

How about right now? If salespeople are using outdated brochures, or if website copy doesn’t reflect current needs, or if a planned ad campaign is languishing somewhere between idea and execution … then it’s time.

Hiring a freelance copywriter is a smart, cost-effective way to get those projects off your desk and into the market, where they can start getting results.

If you’ve never worked with a freelance copywriter before, you’ll be pleasantly surprised at how very helpful it is to have one on call. You’ll get the concepts and copy you need, when you need it. Hiring a freelancer is the ideal solution for handling the extra workload associated with launching new products or services, preparing trade show materials, or developing ad campaigns.

That flexibility also saves you money. With a freelance writer, you pay only for what you need written. And, you know up front what the copy will cost and when it’ll be delivered, which helps in planning everything from advertising budgets to production schedules. You get a dedicated, senior-level copywriter/creative director, without the ongoing expense of staffing up.

You’ll be hiring a professional writer. So the words will flow smoothly and the ideas will be expressed clearly. But, more-important, you’ll be hiring a professional advertising copywriter. So concepts will be based on sound strategic thinking. Competitive points of difference will be hammered home. Branding will be supported. And, copy will be persuasive.

You also reap the broader benefits of independent outside counsel. A freelance copywriter brings a fresh perspective and customer-focused insight. So, concepts and copy connect with the market.

All of which gives you breathing room to set the course for your business. It’s the perfect partnership: your knowledge of the business and industry, combined with the strategic insights and writing chops of a seasoned professional advertising copywriter.

You probably have projects right now that, if completed, could strengthen relationships, seize market opportunities, and gain sales. Call me at (619) 465-6100 and let’s get to work!
Back to the top of the page
Print this page

More advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
Advertising copywriting mentorship
Back to the top of the page

My experience as a copywriter.

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Food services | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Real estate & construction | Retail & restaurants | Service | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog | Services

Email me.

Back to the top of the page