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When healthcare became a big business, its advertising and marketing became impersonal and dull. Which is a shame, because there’s nothing more intimate or interesting than your own state of well-being. I think healthcare advertising copy can be much more compelling than it has been lately.
American Cancer Society
Fresh Start Adult Day Care Centers
Global Laser Vision
Grossmont District Hospital
Harbor View Hospital
MADD
Mercy Healthcare San Diego
Men’s Healthcare Associates
Millenia Diagnostics
Mission Bay Medical Center
Optics Laboratory, Inc.
Paradise Valley Hospital
TMT Nursing Services
Tucson General Hospital
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Retirement communities and assisted living facilities:
La Jolla Village Towers
Health Care Group
Rossmoor Regency
The Breakers
White Sands of La Jolla
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Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
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How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising
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Napoleon’s advice to entrepreneurs, Part I: starting the
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Napoleon’s advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the
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The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting
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