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Most service enterprises are 90% parity products. That includes insurance, banking, contracting, telecommunications – and advertising copywriting. I would no more say that another copywriter is an illiterate sloth than a law firm would say that its competitors are incompetent thieves. Your immediate challenge is turning that 10% difference into a compelling benefit that makes sense to your potential customers. Your long-term challenge is turning that 10% difference into a brand.
AirTouch Cellular
Armistead Technologies
AutoTec
Coffee Ambassador
College Consultants, Inc.
Consolidated Contracting
Copy Club
Data Tree
Dayton Associates
Discovery Bank
Dongbu Insurance
Financial Database Services
First American CREDCO
First American Title Insurance
First Astri Development
First Northern Credit Union
ForceFinder
Georggin & Shann
Global Laser Vision
IOF Foresters
InsureSmart
Inthiam, Inc.
Intrest Marketing
ISMA (International Security Management Association)
Jordny
Joseph Development
Keylime Software, Inc. (LimeLight)
La Jolla Playhouse
Landmark National Bank
MADD
Manheim Auctions
Mail Boxes Etc.
Mires Design
Nan McKay & Associates
National University
Offisys (executive suites)
Pacific Color
Pacific Compensation Services
ProGrid
San Diego Gas & Electric (Sempra)
San Diego Municipal Credit Union
Southern California Edison
Super Bright Cleaning Service
The Leadership Scan
Ultracom
Union Bank of California
WebAssured
Westamerica Graphics
Zond Constructors
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Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising
copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the
enterprise
Napoleon’s advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the
enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
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