John Kuraoka, freelance advertising copywriter
(619) 465-6100
service industry experience

Quick finder:
Home | Advertising portfolio | Brochure portfolio | Services | Experience | FAQ | Advice | About me | Ad Blog | Contact
Print this page

Most service enterprises are 90% parity products. That includes insurance, banking, contracting, telecommunications – and advertising copywriting. I would no more say that another copywriter is an illiterate sloth than a law firm would say that its competitors are incompetent thieves. Your immediate challenge is turning that 10% difference into a compelling benefit that makes sense to your potential customers. Your long-term challenge is turning that 10% difference into a brand.

AirTouch Cellular
Armistead Technologies
Coffee Ambassador
College Consultants, Inc.
Consolidated Contracting
Copy Club
Data Tree
Dayton Associates
Discovery Bank
Dongbu Insurance
Financial Database Services
First American CREDCO
First American Title Insurance
First Astri Development
First Northern Credit Union
Georggin & Shann
Global Laser Vision
IOF Foresters
Inthiam, Inc.
Intrest Marketing
ISMA (International Security Management Association)
Joseph Development
Keylime Software, Inc. (LimeLight)
La Jolla Playhouse
Landmark National Bank
Manheim Auctions
Mail Boxes Etc.
Mires Design
Nan McKay & Associates
National University
Offisys (executive suites)
Pacific Color
Pacific Compensation Services
San Diego Gas & Electric (Sempra)
San Diego Municipal Credit Union
Southern California Edison
Super Bright Cleaning Service
The Leadership Scan
Union Bank of California
Westamerica Graphics
Zond Constructors
Back to the top of the page

More of my experience as a copywriter.

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Food services | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Real estate & construction | Retail & restaurants | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting mentorship
Back to the top of the page

Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog | Services

Email me.

Back to the top of the page