John Kuraoka, freelance advertising copywriter
(619) 465-6100
freelance creative services

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Advertising copywriting: creative, marketing-driven ads that build brands, seize market share.
Ad campaign strategy: multimedia advertising concepts and copy that work together to leverage your media buy - and each other.
Branding: 35 years of experience creating, marketing, defending, and extending brands.
Brochure copywriting: salesmanship in print, with brochure copy that illuminates and persuades.
B2B advertising: business-to-business advertising concepts and copy that target and motivate decision-makers all the way up to the boardroom level.
Call center scripts: leverage my scripting experience for hundreds of companies to get a system proven to generate qualified leads.
Catalog copywriting: concise, creative, compelling catalog descriptions that sell. (Order now!)
Consumer advertising: ad concepts and copy that drive branding, sell services and products.
Copy editing: quick freelance editing turns your rough draft into polished, professional copy.
Copywriting: by the project or by the hour; fast, freelance, customer-focused copy that sells.
Creative direction: as a freelance creative director, I have the marketing discipline, management skills, and creative vision to keep your advertising projects on track.
Data sheet copywriting: more than just information - persuasion with a technical approach.
Direct response advertising: every ad should generate a response. In this case: buy now.
Email campaigns: one of the emails I wrote increased open rates 900% over a proven control.
Interactive advertising: a multimedia opportunity to engage, compel, and ultimately sell.
Letter writing: personal, pithy, persuasive business letters that get read.
Mailer copywriting: inventive ideas, from simple postcards to spectacular direct mail campaign concepts.
Marketing: freelance marketing director for launches, interim management, or critical review.
Newsletter writing: informative, lively articles that extend your marketing and advertising strategies.
Outdoor advertising: billboards and bus cards that build brands, get business.
Package copywriting: it may be a box. But I still think outside it.
Point-of-purchase: signs that sell, on the spot!
Press release writing: announcing and positioning combined in marketing-oriented press releases.
Print advertising: creative ad concepts and copy that attract, intrigue, persuade.
Promotions: cost-effective ways to leverage your marketing strategy with your customer base.
Proposal writing: Sant-trained freelance copywriter turns boilerplate copy into a powerful branding, marketing, and sales tool.
Radio commercials: copywriting that brings your brand to life in the theater of the mind.
Rewriting: leverage your existing marketing tools in creating new ones, while retaining effectiveness.
Sales kit copywriting: your products and services presented in a versatile format that sells.
Sales training materials: memorable marketing tools that help make sure your sales message gets to your customer or end user.
Social media: engaging key audiences, one person at a time, to build your brand, extend your reach, and increase your sales.
Slogans and taglines: your marketing strategy and brand positioning, distilled.
Telemarketing campaigns: clear, effective initial calling scripts and follow-up emails and scripts,
Television commercials: the bathroom can wait. Watch this TV commercial!
Trade advertising: b2b ads that treat entire industries like the people within them.
Website copywriting: website content with search-term savvy copy and persuasion in every line.
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My experience as a copywriter (by industry).

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Food services | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Real estate & construction | Retail & restaurants | Service | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting mentorship
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Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog

Email me.

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