Quick finder:
Home | Advertising portfolio | Brochure portfolio |
Services | Experience | FAQ | Advice |
About me | Ad Blog | Contact
Print
this page
At the retail level, effective copywriting gets immediate results. On a
strategic level, effective copywriting helps you manage your brand by delivering
consistent, relevant messages along all channels, from your ads and in-store promotions to
your catalogs and e-commerce solutions. Developments like dynamic pricing and globally
searchable competition have only increased the importance of a cohesive, coherent brand strategy - and a
good copywriter.
Adventure 16
AgSupply
Buttercreek Cellars
Byte & Floppy Computers
Coffee Ambassador
Computer Land
Ethel M Chocolates
Forza Tesori
Frazee Paint and Wallcovering
Full Bore Surf Shop
GTEL Phone Marts
Hoehn Acura
The Ivy Shoppe
Lighthouse Technology
Seventh Market Place
Solsource Computers
Southwestern Auto Brokers
Sterling Silver Plus
Sweet Factory
The Active Foot Store
Tire Outlet Plus
Video Plus
Westek Presentation Systems
Winston Tires
Back to the top of the page
Then, there are restaurants, which face many of the
same challenges as other retailers, only with goods and services that are a lot more
perishable.
Chili’s (UAE)
El Indio
Homeport Restaurant
Lael’s Restaurant
Rubio’s Restaurants
Sally’s On The Water
Soup Exchange
Taco Bell
Back to the top of the page
Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Real estate & construction | Service | Technology
Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising
copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the
enterprise
Napoleon’s advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the
enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
Back to the top of the page
Awards & honors | Curriculum vitae | Ad Blog | Services