John Kuraoka, freelance advertising copywriter
(619) 465-6100
retail and restaurant experience

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At the retail level, effective copywriting gets immediate results. On a strategic level, effective copywriting helps you manage your brand by delivering consistent, relevant messages along all channels, from your ads and in-store promotions to your catalogs and e-commerce solutions. Developments like dynamic pricing and globally searchable competition have only increased the importance of a cohesive, coherent brand strategy - and a good copywriter.

Adventure 16
Buttercreek Cellars
Byte & Floppy Computers
Coffee Ambassador
Computer Land
Ethel M Chocolates
Forza Tesori
Frazee Paint and Wallcovering
Full Bore Surf Shop
GTEL Phone Marts
Hoehn Acura
The Ivy Shoppe
Lighthouse Technology
Seventh Market Place
Solsource Computers
Southwestern Auto Brokers
Sterling Silver Plus
Sweet Factory
The Active Foot Store
Tire Outlet Plus
Video Plus
Westek Presentation Systems
Winston Tires
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Then, there are restaurants, which face many of the same challenges as other retailers, only with goods and services that are a lot more perishable.

Chili’s (UAE)
El Indio
Homeport Restaurant
Lael’s Restaurant
Rubio’s Restaurants
Sally’s On The Water
Soup Exchange
Taco Bell
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More of my experience as a copywriter.

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Real estate & construction | Service | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting mentorship
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Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog | Services

Email me.

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