John Kuraoka, freelance advertising copywriter
(619) 465-6100
hospitality and tourism experience

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How hard can it be, writing advertising copy for sunny San Diego? Fair enough. That’s why I’m proud to have 32 years of experience writing ads, brochures, mailers, and other marketing materials for hotels, resorts, and destinations in Arizona, Colorado, Florida, Idaho, Illinois, Nevada, Utah, and (ahem) Seoul.

4S Ranch
Barona Valley Ranch Resort and Casino
Beverly Heritage Hotel
City of Carlsbad (California)
Escondido Convention and Visitor’s Bureau
Dormy (Seoul, South Korea)
Fairfield Resorts
Four Points Hotel Sheraton Silverthorne
Han Suites (Seoul, South Korea)
Holiday Inn San Diego on the Embarcadero
Hyatt Regency San Diego on the Bay
Kahler Grand Hotel (Chicago)
La Jolla Playhouse
Manchester Resorts
Marriott Resorts
Sandestin Resorts (Florida)
San Diego Convention Center
San Diego Port District
San Diego Regional Airport Authority
Starwood Hotels & Resorts Worldwide, Inc.
Sunstone Hotels
The London Bus (Phoenix, Arizona)
Whitetail Club (McCall, Idaho)
Wilderness Association of San Diego
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My experience as a copywriter.

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Eco-friendly products | Food services | Healthcare | Internet | Manufacturing | Packaged goods | Real estate & construction | Retail & restaurants | Service | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting mentorship
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Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog | Services

Email me.

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