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Why is my website so stripped-down? Efficiency. If youre interested in finding out more about my formal
qualifications as a potential archaeological worker, click here. If youd like to know what sets me apart, click here.
A bit about me: I wrote ads for years. Which means I spent years happily digging into data for insights into human behavior patterns in order to influence those behaviors in ways that could be measured in market share, attitudes, or sales. It was applied anthropology; my practice area was American consumer culture, and my time period was the immediate past to the immediate future. I learned material culture from the inside, because I was one of the people who helped foster it.
But consumer culture has led to a sixth extinction, and green products arent the answer. We cant consume our way to a sustainable future. And advertising, with its divisive, us-vs-them foundation disguised as brand development, is a big part of the problem. So I turned away from using cultural insights to sell stuff, and toward using those insights to explore the shared humanity that unites us.
Nowhere is the data and the evidence more abundant than in archaeology, where science meets humanism. Thats where I want to work now.
emergency-only back-up email address.
Phone: (619) 465-6100
6877 Barker Way
San Diego, California